Through the SEMA Award Contender Contest, owners of a SEMA Award contender vehicle (see list below) are invited to submit a video clip highlighting the vehicle’s modifications for a chance to have the vehicle featured at the SEMA Show. Vehicle owners will also receive credentials and amenities to attend the annual trade-only event, where they will be among the first to learn which vehicle platforms win the actual SEMA Award.
A total of 39 vehicle models have been named as SEMA Award contenders. While the actual SEMA Award winners will be selected by exhibitors based on the vehicles that exhibitors choose to display in their booths at the SEMA Show, the contenders are vehicle models that are most likely to have a significant presence at the 2011 SEMA Show. Contenders were determined based on several key factors, including support from the automakers, interest from the media and enthusiasts, and SEMA-member program participation.
Owners of any of the contender vehicles are invited to submit a 60–90-second video showcasing the vehicle and explaining why their registered, street-legal vehicle deserves to be on display at the SEMA Show. Winning videos will include a walk around pointing out and describing the type, brand, and benefits of products installed.
Select vehicle featured in the videos will receive a featured vehicle spot at the 2011 SEMA Show, along with two credentials to attend the event, two nights of hotel accommodations, and allowance for food and gas. Vehicles will be selected by October 1, 2011. Complete details are available at www.sema.org/semaaward.
The 2011 SEMA Award contenders are:
Hottest Car
• Chevrolet Camaro
• Chevrolet Malibu
• Chrysler 300
• Dodge Challenger
• Ford Mustang
• Kia Soul
• Lexus CT 200h
• Mazda5
Hottest Truck
• Chevrolet Silverado
• Chevrolet Tahoe
• Ford Transit Connect
• Ford F-Series
• GMC Canyon
• GMC Sierra
• RAM
• Toyota Tacoma
• Toyota Tundra
Hottest 4x4-SUV
• Dodge Durango
• Dodge Journey
• Ford Explorer
• Hyundai Santa Fe
• Jeep Grand Cherokee
• Jeep Wrangler
• Kia Sportage
• Toyota RAV4
• Toyota FJ Cruiser
Hottest Sport Compact
• Chevrolet Cruze
• Chevrolet Sonic
• Ford Fiesta
• Ford Focus
• FIAT 500
• Honda Civic
• Honda CRZ
• Hyundai Veloster
• Lexus IS
• Mazda2
• Scion iQ
• Scion tC
• Subaru Impreza